(Media release from the Governor’s Office of Highway Safety):

Georgia law enforcement officers kicked off a week-long speed enforcement mobilization on Monday aimed at slowing down the rising number of people killed in traffic crashes in the state within the last 12 months. Georgia is joining four neighboring southeastern states for the annual “Operation Southern Shield” speed awareness and enforcement mobilization that will run through this Sunday. Selfish drivers who are traveling at speeds well above the posted limit are being put on notice to slow it down or risk being handed a ticket.
“Operation Southern Shield” began in 2017 with the National Highway Traffic Safety Administration Region 4 member states of Georgia, Alabama, Florida, South Carolina, and Tennessee working together to reduce crashes and prevent fatalities and injuries. During the 2021 Southern Shield week, Georgia will hold enforcement and education events with Florida at the I-95 Florida Welcome Center in Yulee, Florida on Monday, South Carolina at the Interstate 20 Georgia Welcome Center in Augusta, and with Tennessee at the Interstate 75 Georgia Welcome Center in Ringgold on Wednesday.
The Governor’s Office of Highway Safety is joining the Georgia State Patrol, GOHS Traffic Enforcement Networks, GOHS H.E.A.T. units, and other local law enforcement agencies for concentrated enforcement for speed, seat belt, distracted driving, and other traffic violations on interstates and other major roads across the state.
According to preliminary traffic data reported so far this year in Georgia, the number of traffic deaths in Georgia for the first six months of this year was 20 percent higher than for the same time period in 2020. This is the first time since 2007 since Georgia has had more than 800 people killed in traffic crashes during the first half of the calendar year.
“Families and friends have lost too many loved ones over the last year in traffic crashes, and we want this week to serve as the starting point for a reversal in the rising number of fatalities on our roads,“ Allen Poole, Director of the Governor’s Office of Highway Safety Director said. “Speed limits are set for the safety for everyone on the road and selfish drivers who choose to travel at speeds well above the posted limit are a threat not only to themselves but everyone on the road. ”
According to preliminary estimates from NHTSA released last month, the number of speed-related traffic fatalities in Region 4 increased by 11 percent from 2019 to 2020.  There were 1,571 speed-related traffic deaths in these five states last year compared to 1,415 in 2019.
Nationally, the percentage of overall fatalities on rural roads increased from 18 to 22 percent in 2020, and the overall number of traffic deaths on rural roads increased by 11 percent from 6,755 in 2019 to 7,524 in 2020
According to NHTSA FARS data, “Operation Southern Shield” week has reduced the number of overall fatalities in Georgia from the previous week in each of the first four years of the mobilization. During the first Southern Shield in 2017, the number of overall traffic deaths from the second week to the third week in July decreased by 46 percent from 41 to 22, and the number of speed-related fatalities during this same time period went from 11 on the second week of July to three during ‘Southern Shield’ week. There were 32 total fatalities during the second full week in July in 2018 compared to 29 during ‘Southern Shield’ week, though the number of speed-related fatalities did increase from four in the second week of July to seven during the third week. In 2019, the number of overall traffic deaths during ‘Southern Shield’ week was 24, which was a 30 percent drop from the 35 traffic deaths during the previous week. The number of speed-related fatalities in 2019 dropped from four during the week before ‘Southern Shield’ to two during ‘Southern Shield’ week.
While the 2020 FARS data has not been released, there were 49 traffic fatalities reported in Georgia during the second week of July, and 28 persons were reported killed in traffic crashes during the third week of the month.
“Enforcement has proven to prevent crashes and save lives, but the success in Southern Shield is also due to more drivers choosing to obey the speed limit, buckle up, and put down their phones because they do not want to get a ticket,” Roger Hayes, Director of GOHS Law Enforcement Services said.  “The goal of this mobilization is to show the public that safe driving habits are in their best interest and for the safety of all who travel on the road.”
Besides increasing the risk of being killed or seriously injured in a crash, speeding also reduces the effectiveness of seat belts and other safety equipment in your vehicle, which can lead to more severe injuries and increases the stopping distance after the driver perceives a danger.
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