(Media release from Atrium Health Floyd):
Floyd is now officially Atrium Health Floyd. Today marks the introduction of a new brand resulting from the strategic combination of the Floyd health system and Charlotte, North Carolina-based Atrium Health.
The new Atrium Health Floyd brand reflects and acknowledges the importance of each organization’s legacy and strength, as well as Floyd’s and Atrium Health’s joint commitment to be the preeminent health care provider in northwest Georgia and northeast Alabama.
“This is another milestone in our strategic combination,” said Kurt Stuenkel, executive vice president of Atrium Health and CEO of Atrium Health Floyd. “We are pleased our legacy brand name, Floyd, will remain part of our identity, given its significance which is so important to our region. At the same time, the addition of Atrium Health to our name underscores the investment Atrium Health is making into our communities and the wealth of resources now available to our patients and our community. Together, with our colleagues at Atrium Health, we will work to address disparities of care and add new services and technologies that will further enhance the already great health care services available.”
“In just a few short months since our official combination, we’ve already shown just how extraordinary we can be together,” said Michael Parkerson, chief marketing and communications officer for Atrium Health. “As rural health care faces many challenges, together, as one, we have a unique opportunity to enrich the lives of people in northwest Georgia and northeast Alabama by ensuring continued access to outstanding clinical care. We’re just getting started on a mission that will improve health, elevate hope and advance healing – for all.”
Patients, Atrium Health Floyd teammates and members of the community will see a measured rollout of the new brand in the communities across our service area, beginning with a series of public communications and changes to the health system’s website, www.floyd.org. Over the course of the next year, signage, fleet identification, identification badges and promotional materials will also begin to reflect the Atrium Health Floyd brand.