Media release from AAA – The Auto Club Group:
ATLANTA (May 28, 2026) – Summer travel demand remains steady among Georgia residents, even as higher gas prices and inflation continue to influence trip planning. A new AAA survey shows 53% of Georgians plan to take a summer vacation. The findings show travel remains a priority for many households, while higher costs are causing travelers to adjust how they plan and take trips.
“People still want to take a summer trip. What’s changing is how they make it work,” said Montrae Waiters, spokeswoman for AAA – The Auto Club Group. “We’re seeing more flexibility, more planning, and a stronger focus on getting value for their budget.”
Travelers Adjust Plans
Even with higher costs, many residents are finding ways to stay on track with their summer plans. Georgians say they are making the following changes to offset rising fuel prices:
- 15% are rethinking whether to drive or fly
- 19% plan fewer road trips
- 23% are choosing destinations closer to home
- 25% are budgeting more for fuel and cutting back on extras
- 32% say gas prices have not affected their plans
Air travel reflects a similar trend. While some Georgians are reducing flights or choosing closer destinations, more than two in five (42%) report no change to their air travel plans.
Planning Ahead Gains Importance
As costs fluctuate, travelers are placing more emphasis on timing and predictability.
- 26% are booking earlier to lock in pricing
- 24% are choosing destinations where travel costs are more predictable
- 17% are opting for an all-inclusive resort where cost is covered upfront
- 16% are opting for prepaid travel options
AAA Travel Agents Can Help Lower Costs
Travelers looking to manage costs may benefit from working with a travel agent, including those at AAA.
Travel agents can access inventory, rates, and package options that are not always available through online searches. They can also bundle airfare, hotels, and transportation to help reduce overall trip costs and simplify planning.
“Travel agents can help uncover options and savings travelers may not find on their own,” Waiters said. “Bundling parts of a trip and locking in pricing can make a meaningful difference for families managing a travel budget.”
Travel insurance is another tool travelers may want to consider, especially when trip costs are higher. Coverage can help protect against unexpected disruptions, such as trip cancellations, delays, or medical emergencies. While it adds an upfront cost, it can help limit out-of-pocket expenses if plans change.
Ways to Save on Summer Travel
AAA recommends these strategies to help manage costs this season:
- Book early to secure pricing and availability
- Stay flexible with travel dates and destinations
- Consider closer-to-home trips to reduce transportation costs
- Bundle lodging and transportation when possible
- Travel during off-peak days for better rates
- Set a budget and plan spending in advance
For more information or to plan a summer getaway, visit AAA.com/Travel.
About the AAA Consumer Pulse™ Survey
The AAA Consumer Pulse™ Survey was conducted online among 400 Georgia residents from April 17–26, 2026. Results have a maximum margin of error of ± 4.9 percentage points and are weighted by age and gender to represent the state’s adult population.
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